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Everfi Rebrand
Project type
Branding
Deliverables
Discovery, Messaging Framework, Brand Mark, Visual System, Brand Guidelines, Brand Video
Role
Creative Director / Designer
This EdTech company creates engaging software that teaches essential life and financial skills to students, families, and communities. They also partner with financial institutions to make financial literacy more accessible and human.
After separating from their parent company, Blackbaud, they needed a brand that reflected their independent identity and values. Through discovery, a clear theme emerged: connection—bridging people and resources, creating paths forward, and building community.
Working on a tight timeline, we developed a fresh brand identity that centers on these ideas. The brand launched in 2025 to an enthusiastic response from the team and their customers.
