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Milwaukee Bucks
Project Type
Deer District Preview Center Experiential Design
Role
UX + UI Design Lead
The Bucks were constructing a preview center featuring immersive displays to showcase future developments in downtown Milwaukee. They sought an impactful method to highlight the new basketball arena and surrounding community. The solution integrated physical displays with dynamic digital overlays. We developed an app incorporating AR to explore both the interior of the arena and its surroundings, complemented by a live Twitter feed and countdown clock to generate excitement. In this project, I led the design of the digital interface and user experience for the app.
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