FutureSmart - Social Media Impact Campaign

FutureSmart, a program from the MassMutual Foundation, delivers engaging financial literacy education to students across the U.S., along with resources for families and educators. Students are also eligible to enter a scholarship contest that supports their continued education through contributions to a 529 college savings plan.

After reaching over 5 million students, FutureSmart set an ambitious goal: reach 6 million students by the end of 2025. As Creative Director, Designer, and Motion Designer, I developed a social media impact campaign to help achieve this milestone. I created custom illustrations that brought financial concepts to life in an accessible, student-friendly way. I storyboarded and designed a video reel, animated social posts, and article imagery—all crafted to make financial literacy feel relevant and approachable for the next generation, driving awareness and engagement toward their 6 million student goal.